MS Marketing provides graduate-level courses in theoretical frameworks and applied analytical training to prepare for careers in the new economy of marketing. The 37 credit hour program provides students with an intense, in-depth learning experience.
Industry EngagementStudents in the MS Marketing program interact with industry sponsors throughout the year in a series of opportunities for engagement. MSM hosts seminars where academic and industry experts present cutting-edge technologies, evaluation approaches, and future trends.
This program gave me so many different skillsets that I never even had before. I got so much experience in coding, analytics, Excel... I have more experience in digital. I have experience in creative. I feel like it just gave me a really well-rounded experience.
THE MSM UNIQUE EXPERIENCE
MS Program Director, Jade DeKinder, shares what makes the Master of Science in Marketing program a one-of-a-kind experience. At Texas McCombs, students get a traditional marketing education with cutting-edge data analytics training.
Ethan Pew | Director of MS Marketing ProgramProfessor Pew earned his Ph.D. in marketing from the University of Colorado at Boulder in 2010 and is a fellow Texas McCombs BBA alum.
Andy Gershoff | ProfessorDr. Gershoff has won both MBA and Ph.D. level teaching awards and has taught courses on marketing research, consumer behavior, services marketing, and the core MBA marketing management course.
Ty Henderson | Assistant ProfessorDr. Henderson's research interests include sales promotion and branding strategy in the context of public goods, non-compensatory choice, Bayesian econometric methods and behavioral measurement technologies.
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